Sunday, February 13, 2011

When things work

If you thought that the people who set up a room full of dominoes to have them knocked over later was amazing, you haven't seen anything yet. There are no computer graphics or digital tricks in these images. Everything that you see happened in real time exactly as you see it.

The recording required 606 takes and in the first 605 takes there always was something, that didn't work (usually of minor importance). The recording cost 6 million dollars and it took 3 months to finish, including the engineering design of the sequence.

The duration of the video is only 2 minutes, but every time that Honda shows the commercial on British television, they make enough money to support any of us for the rest of our lives. However, this commercial has turned out to be the most displayed in the history of the Internet.
video

4 comments:

Scott W said...

How did they make tires roll uphill?

The Turning Point said...

Ah! Can't explain how I know it works. Just know It Works.
Super
Jim

Sober Julie said...

Fantastic Engineering, thanks for sharing it

Syd said...

This was awesome!